Multimedia can been seen in every corner of entertainment everyday. We use our computers to do everything from gaming, up to watching full length movies.
Multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Gaming is a popular pastime and multimedia software programs are available either as CD-ROMs or online. Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia.
The movie Avatar took using multimedia and digital elements to a new level, even created new technology that allowed them to use real time performance and transfer it to a digital format. The technology broke digital boundaries.
The music sector in the entertainment industry also extensively uses multimedia. A band called ‘The Gorillaz’ bases their whole public image on digitally created images. They also project these images for any live performances and never reveal their true identity.
Aisling Kenneally 